Top 10 SEO Tips that Help to Improve Your Website Ranking

With the growing trends of online marketing, business needs to follow digital marketing strategies for the growth of their business. While focusing on digital marketing you have to give equal priority to all the techniques. For the shake of the rapid growth of the business, most of the business concentrate towards the paid or inorganic marketing strategies like Search Engine Marketing(SEM), influencer marketing rather than the Search Engine Optimization(SEO). SEO is one of the techniques that give long term results. SEO helps to improve the visibility of our website, the score & ranking, and search results. If you used the SEO technique effectively and efficiently, your website can gain organic traffic which can add large worth to your business. Here is the list of Top 10 SEO tips that you can use to start improving the search engine ranking of your website:
The items in this list have been selected by the author of the list for you to vote and comment on.
The Top Ten
1 Keyword Research

Keyword Research is one of the parts of SEO. Every time when we search for something in the Search engine, we are using a keyword. For success in link building, on-page SEO, and content writing, it requires the keyword. A keyword is finalized according to what kind of service or product you are providing and knowing who is your target audience within your niche. Keyword research can be done using various keyword research tools like SEMrush, Google Analytics, etc.

2 Website Audit

Website Audit is the process of analyzing the general health of your website, SEO factors that could be affecting your website's visibility in SERPs(Search Engine Result Pages), and the ability for google to rank it. It checks how well your site is performing well in Search Engines. Website audit works for all advantage, your site will continuously have more traffic, page ranking and will increases your ROI.

3 Meta Setup

MetaSetup consists of meta title and meta description. The meta title is the title of your web page used by search engines to display a page in search results. The meta title tells the search crawler and user what your page is about. While writing the meta title, it must include the keyword and should be 40-60 characters long.
A Meta description is the summary of the webpage. When you use the meta description, it helps to increase the click-through rate with a greater chance of a conversion. The meta description should about 160 characters and include the target keyword.

4 Heading Tags

Heading tags plays an important role in organizing the information and used for the creation of heading which can found on the body. So be sure to use only one H1 tag on each page. H1 tag defines the header of the page to Google's eye as it helps Google to know what the content is about. Other tags(H2-H6) can be used one or more times representing the different sections of the page.

5 Alt tag

Each image that you have on your site must have descriptive words which are known as alternative text descriptions to add its imprint. Using the keywords in your image descriptions allow search engines to locate your page, as well as the usual text throughout the site. Therefore increasing the opportunities to finding your page in every related search, which consequently raises its page ranking.

6 Sitemap

A sitemap is a page that specifically contains the list of all pages on your site with their links and allows for search crawler to locate pages quickly, and with more relevance to the search in question. Therefore this makes easy for both the spiders and users to find every page quickly, and can be reached with significantly fewer clicks.

7 URL Structure

A URL is a permanent link to reach a page of the site and in the first things that a search engine uses in order to determine page rank. So it is necessary to make it easy for spiders to search and to enhance the user experience. This can be done by keeping the URLs short and relevant to the page’s topic. And the URLs help to categorize the site pages.

8 Internal link

Creating links from one page to another of your own website is called Internal linking. When you creating the link, it must be simple and clean so that it will be easy to crawl your website. Internal linking to other pages will strengthen the keywords as well as increase the visibility of your older articles that are topically related to the newly published ones. The main benefit of an internal link is that it makes your audience stay longer on your site and the more the engagement to your site, the more Google takes notice and rank higher. So, it will be better when you put some internal linking on each page of your website.

9 Update Content Regularly

Content is the most important part of the site as it is the one that provides information regarding the site for people who visit. Good content consists of the original content, keyword targeted and always useful and relevant for the audience. Regularly updated content is viewed as one of the best indicators of a site’s relevancy and also the key feature for ranking your web page on top.

10 Build Natural Links

In Google’s algorithm, the number of organic and quality inbound links to your site increases the position of the rank of the site. Google ranks the reliability and relevance of your site according to the result of how many times it has been recommended by third parties. Therefore it is important to build the links naturally and have to monitor time to time.

If you follow these important SEO tips, sure you’ll create better content, drive more organic traffic, acquire more leads, and increase your revenue. It also helps in ranking your site in search engine results.