Jade West (Elizabeth Gillies) is a frenemy of Tori from Hollywood Arts. She has a gothic sense of style—always wearing dark clothes with eyebrow piercings and different colors of streaks in her hair—and is the long-time girlfriend of Beck Oliver. She is very protective of her boyfriend and is known to lash out at anyone who she views as a threat to their relationship. She shows very little affection for her friends, but really does care for them, including Tori, who has topped her in various ways in the past.
In the pilot episode, it was because of Jade that Tori nearly gave up attending Hollywood Arts, having poured coffee over head in front the class and humiliating her when mistakenly believing that she was flirting with Beck, until Trina and Andre convinced her to keep attending. The following day, Tori managed to beat Jade in Sikowitz' alphabet acting challenge, standing up to her, and kissing Beck to get back at her.
Jade has been known to take obsession in triumphing over any enemies or rivals she may find, and occasionally has been known to take an interest in bizarre, dark, or unusual things that usually would repulse or frighten other people. She has a "thing" for scissors, as you can see her holding scissors in many episodes and her locker is decorated with them, and was told on "The Slap"—the Hollywood Arts website.
In "Ice Cream for Ke$ha", it is revealed that her childhood was a dark and unhappy one, her favorite play toy being a hammer, and that she had been raised by an unsupportive and similarly emotionless father and a mother she couldn't emotionally connect with. She is also seen to be an amazing singer and actress, which are her main talents that got her into Hollywood Arts. She and Beck are told to have had a long term relationship with it being mentioned in "Jade Dumps Beck" that they had been dating for two years. However, they break up in the episode "The Worst Couple" after non-stop fighting, although it becomes clear that Jade still has feelings for him. After taking some time apart, the two make amends in the episode "Tori Fixes Beck and Jade" when Jade sings a song that is implied to be dedicated to Beck, leading them to admit that they have missed each other and get back together.
Jade later appeared in the Sam & Cat episode "#TheKillerTunaJump" where she ends up meeting Sam Puckett and befriending her whereas Cat had thought that the two girls would kill each other upon first sight due to their similar personalities. It was Sam and Jade's friendship that got Cat jealous enough to call Freddie Benson to Burbank so that she can flirt with him.
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