Most Important SEO Tips
Page title are very important aspects of SEO and this is why it is the first item of the list. Each page needs to have a unique page title and accurately describes the page's content. Help the user understand what the page is about.
The page description meta tag is also very important. It gives users, Google and search engines a summary of what the page is about.
The permanent link structure is a term used to describe the format of URLS for pages or individual posts of web site. Make urls simple and easy to understand for search engines and users. Avoid lengthy urls with unnecessary information.
Make sure that you have a breadcrumbs on all your internal pages. A breadcrumbs is a set of links at the top of the page that aid navigation. If you are using WordPress there are many free plugins to create breadcrumbs.
SEO is about improving the user experience and a proper 404 page contributes to that goal. The 404 page is the page shown when a user is looking for a page on your site and doesn't exist or mistypes a URL or follows a broken link.
Images are necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response. Use alt text to describe an image and optimize image size. The smaller the size of the image load your website fast.
A significant number of searches performed each day are through mobile device. Many studies over the last few years identified that the number of searches using smart phones is steadily increase especially when it comes to making online purchases. Mobile friendly websites increase the site traffic.
Depending on your blogging platform you can use plugins to create and update your website's sitemap. The user sitemap should provide link to all. It can also group post by author, date, category etc. It purpose is to help the user find information on your sites easier and quicker.
Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.