Top 10 Worst Super Bowl Commercials of 2026

What happened to Super Bowl commercials? I remember a time when we actually looked forward to watching them. Unfortunately, that seems to be an era of the past.

If I could describe these ads as a whole, there was a lot of AI-generated slop. There, I said it. These were by far the most dystopian-feeling ads I've ever seen.

We've reached that point where everything just becomes tainted by AI. Even the good ads still had some hints of AI sprinkled into them.

Much like the game itself, the advertisements this year were underwhelming. Here are the worst ones.

1. Svedka Vodka “Shake Your Bots Off”

   

   This ad was complete AI slop. Seriously, it was 100% made by AI. This ad features two creepy robotic characters drinking and dancing to "Super Freak" by Rick James. They bring back "Fembot" after over a decade's absence, which is definitely a choice, and introduce a new male counterpart "Bro Bot." This ad comes off as very unsettling and terrifying. My question is, who exactly are they advertising to? If this is an attempt to get Gen Z to drink, this was a poor effort. You can easily tell this ad is AI generated just by how off-putting and nightmare fuel it is.

   At least the other ones have some sort of human involvement. At least Chris Hemsworth and Mike Tyson are human beings, and at least Hair Ballad involves human hair. This is just wrong.

2. Coinbase “Everybody Coinbase”

   

   Easily one of the most confusing ads of the entire Super Bowl. This ad was super ineffective and a waste of time. Maybe one of the most lame and straight laziest ads I've ever seen. I don't know how doing a karaoke impression of "Everybody (Backstreet's Back)" is supposed to be explaining what exactly Coinbase is or what cryptocurrency is. The whole message is "Crypto is for everyone," but it doesn't explain any of the security features or how Coinbase even works.

   I had to look up what Coinbase even is. It's a cryptocurrency exchange platform. I shouldn't have to Google what your company even does. Also, my Super Bowl party reaction was confusion mixed with negative reactions to this ad, and I know we're not alone. With a topic like cryptocurrency that the general public is still massively uneducated on and not super trusting of, this was the golden opportunity to educate people, but they blew it badly.

3. Ring “Be A Hero In Your Neighborhood”

   

   This commercial talks about a family using Ring to help find their lost dog. It's supposed to be a charming, heartwarming ad, but you're not seeing the bigger picture here. Ring was advertising their "Search Party" function in which it uses AI to activate multiple neighborhood units to help locate lost pets.

   While it looks charming because they're using it to find a lost dog in the ad, we all know it's not going to be used ONLY for lost pets. Yeah, this ad is promoting a dystopian mass surveillance system masked behind a happy, harmless dog guise. This is terrifying and creepy on multiple levels and raises serious privacy concerns. The backlash was so severe that Amazon and Ring ended a planned partnership with Flock Safety, a company involved with automated license plate readers and other surveillance technology used by law enforcement. Not to scare anyone, but this is definitely the type of thing that they can and will continue to try pushing for.

4. Manscaped “Hair Ballad”

   

   Is it trying to make me feel bad for the hair? Because it worked. My mind already tends to assign feelings to things, so I feel bad when something is left behind, including food. It may be a result of my autism.

   Are advertisers sadistic? I've seen many feel-bad ads. I hate the Chazmo Goes Home one with a passion.

   This ad takes the cake in the weird and flat-out gross category. Most people have probably heard of Manscaped as a lot of people advertise it on YouTube and podcasts, but they make a Super Bowl advertisement that goes in the wrong direction. It's a bunch of pubic and chest hairballs coming to life singing before getting flushed away. Maybe some people found it funny, but for most, it comes off as being very weird and gross. Good luck keeping an appetite after watching this.

5. Genspark “Take Monday After The Super Bowl Off”

   

   This ad tried to play off the nostalgia of Matthew Broderick, but it ultimately came off as very tone-deaf. The idea of the ad was "take the day off of work. Let AI do everything for you!" Yeah, that'll go over well in an era where people fear layoffs and having their jobs taken over completely by AI. This doesn't feel like it was advertised to employees who could use the product as a tool. It feels like it was advertised to bosses and company owners for cheap employee replacement. Nobody is laughing at this ad when it's threatening to replace millions of Americans' jobs.

6. Ai.com “Get Your Handle Now”

   

   Does anybody know what Ai.com even is? This ad was clearly made by AI just based on how lackluster it was. The whole point of this ad was to encourage people to get their handles on this platform now. The problem was that it didn't explain what it was or why people should join. This was easily the laziest Super Bowl ad I've seen maybe ever. I still don't understand or know what the platform is.

7. Amazon Alexa+ “Chris Hemsworth thinks A.I is scary good”

   

   This ad comes off as very unsettling and sort of jokes about how AI can go wrong and potentially cause harm or death, and they didn't even try to hide the fact they were unironically joking about it killing people. The whole advertisement is kind of dystopian, feeling like Amazon really thought this was okay to air. This ad was very counterintuitive. Like, who in their right mind would be interested in the product after watching this? Not necessarily the worst, but still a bold choice to go for the fear factor like "Alexa could destroy us if it really wanted to" instead of reassuring us. Plus, a general fatigue of AI messaging doesn't help either.

8. MAHA “Eat Real Food”

   

   This commercial comes from the "Make America Healthy Again" movement featuring Mike Tyson, which is already a bold move in and of itself with his troubled history. The message is to stop eating processed junk foods, which is a good message. That's not the problem. The issue is the way in which he delivers the message, shaming people for being "obese and fudgy." It comes off as uncomfortable and tone-deaf. Making people feel bad about themselves isn't the way to motivate them.

   Didn't Mike Tyson bite on Evander Holyfield's ear in 1997?

9. Wix Harmony “The New Way to Create”

   

   Wix introduces a new product that is essentially AI building websites for people, even though people can already build websites without AI. It's not like it's really revolutionary. This ad didn't even feel like a Super Bowl ad at all. This could literally be a normal advertisement. There's no humor here, nothing memorable. It feels very dead on arrival, blending into the massive amount of AI noise. It just gives a "who cares?" vibe.

10. Liquid I.V. “Take a Look”

    

    Liquid I.V. made an ad with the premise of staying hydrated by looking at your pee. Yes, really. While the overarching message of staying hydrated is an important one, the way they go about it is weird and creepy. It's just a bunch of animated singing toilets, which I don't know, it's sort of unsettling and almost uncomfortable seeing inanimate objects singing like that. Execution here was just off in my opinion. Could've done a better job with it.