Top 10 Video Players for Advertising

The continued video ad spend growth is turning digital businesses’ attention to the use of video ad player technology in order to increase their online ad revenue outcomes.

In this respect, the implemented ad-enabled video player solution must meet a set of crucial criteria to ensure a smooth audience experience with the ads, while also delivering video ad creatives on the right device in the relevant context.

These, namely, include compliance with the IAB Tech Lab video ad standards, easy integration with third-party ad servers, wide customization options, and much more.

More importantly, on the technical side, the integration process itself should be streamlined to prevent excessive page load time and potential ad delivery errors.

Among the wide selection of ad player solutions on the market, the following 10 video players are definitely the top-rated ones.

1. AdPlayer.Pro

   AdPlayer.Pro offers a responsive, fully customizable HTML5 player with universal video ad format support (outstream, instream, live streaming), powerful self-serve & white label capabilities and API-enabled setup.

   The player is compatible with all types of advertising demand (VAST/VPAID/SIMID, Google IMA, oRTB, Prebid, and more) and is ad server agnostic, i.e. is easily integratable with third-party video ad serving platforms.

   The AdPlayer.Pro player is available at unified volume-based pricing with no setup fees.

   Good for: publishing houses, ad networks, ad exchanges and sales houses, managing multiple video publishers, or wishing to expand their publishers' monetization stack with video ads, in search of a robust player technology.

   Visit Website

2. TargetVideo

   TargetVideo (formerly: BridTV) offers a managed video player solution with embedded monetization features, in addition to a video library with various video content pieces, available for integration into the web and mobile publishers' properties.

   The player includes the basic visual and performance customization options, including skins and controls.

   The pricing information is available upon request, but according to media resources, it's volume-based.

   Good for: independent publishers wishing to use a video player with pre-integrated monetization options.

   Visit Website

3. JWP Connatix

   JWP Connatix (formerly: JW Player) offers a responsive video player technology with robust video content management features, particularly designed to ensure the seamless delivery of live video content and on-demand content.

   The company also offers a set of monetization packages that enable connecting to its featured demand stack of DSP partners.

   The JWP Connatix player pricing options vary for content management and revenue activation packages, with the latter being available at a revenue share or a volume-based (number of ad insertions) model.

   Good for: large broadcasters and media content providers.

   Visit Website

4. Blue Billywig

   Blue Billywig offers a video player with less versatile video ad standards support (if compared to other video player solutions on the market) and somewhat limited programmatic integration capabilities (at least when it comes to header bidding, where the player requires significant amounts of manual configuration).

   On the positive side, the player includes robust customization features and is compliant with the global web accessibility standards (WCAG).

   The pricing is geo-based, with specific limitations in each package, in terms of served impressions and video streams.

   Good for: businesses seeking a WCAG-compliant video player.

5. Aniview

   Aniview offers an HTML5 video player with multiple video ad format support and a built-in monetization solution, as well as a video content management system.

   The player is customizable and supports video ad delivery across platforms (web, mobile).

   The Aniview pricing information is available upon request, but the assumed pricing model implies that a publisher will get paid the earned revenue minus the fee for the player/platform use.

   Good for: publishers wishing to integrate a player with built-in monetization options.

6. Bitmovin

   Bitmovin offers a multi-functional video player solution with robust cross-platform support, including CTV/OTT (i.e., game consoles, Android TV & tvOS, and many more).

   Among other features, the player supports multiview playback (i.e. ability to simultaneously view multiple video feeds) and an eco-friendly streaming mode.

   The pricing model implies separate packages for video streaming and video ad delivery and is volume-based (with particular package-based limitations).

   Good for: companies seeking a robust CTV player.

7. Akamai

   Akamai offers an adaptive media player solution, which includes wide content delivery and monetization capabilities.

   The player is known to have vast in-built partner integrations, both for client- and server-side ad integrations, measurement, content protection, and more.

   The Akamai pricing is product-dependent.

   Good for: businesses looking for a player with a wide pre-integrated tech stack.

8. Wowza Flowplayer

   The Flowplayer by Wowza offers a lightweight HTML5 player technology with a broad plugin support, covering accessibility, casting, measurement & analytics, live event streaming, and more.

   The common integration model implies the standalone player JS code integration, which may require significant technical expertise on the publisher side, as well as API-enabled setup.

   The pricing info is available upon request.

   Good for: tech-savvy publishers who prefer customising the integrated player manually.

9. Primis

   Primis offers a responsive, customizable video player as a part of its video platform tech stack, along with a powerful video discovery engine, content library, and programmatic monetization features.

   The player itself is AMP compatible and supports API-enabled setup.

   The Primis pricing info is available upon request.

   Good for: publishers seeking a player with broad video discovery capabilities and in-built monetization options.

10. Glomex

    Glomex offers a video player technology as a part of its video content marketplace solution, which includes built-in advertising capabilities.

    In particular, the company's contextual player enables the automatic integration of video content into publishers' websites/apps based on intelligent matching algorithms.

    The Glomex technologies are available at the revenue share pricing model.

    Good for: publishers of editorial content wishing to integrate and monetize video content automatically, using context-based algorithms.