Top 10 Fun Facts About Vegemite
After the disruption of Marmite imports in 1919 after WWI, Australian entrepreneur Fred Walker hired Australian chemist Cyril Callister on a task to develop a spread from a used yeast from some brewery. It was not until 1923 he created a recipe in the form of a dark paste known as Vegemite. That being said as a post-wartime substitute, It's being rationed mostly to Australia during WWII and included in their army rations. By the late 1940s, 9 out of 10 Australian homes have Vegemite in their household.
It was at a place called Woolworths. It has been recorded in April 1984. It costs only 66 cents back at the time. It's now a historic item displayed at the chain's head office in South New Wales.
It's been officially endorsed in their British Medical Journal in 1939. That's mainly why they rationed it to the Australian army since Vegemite is a very nutritious spread and keeps them mighty strong! Vegemite has its uses, especially war advertisements promoting Vegemite. It's not only rationed to Australia during WWII, but consumers at home, doctors, and baby care experts recommend Vegemite as part of a balanced diet. Although nowadays baby care experts don't recommend the spread at all.
Despite its Australian roots and how it's a very popular food for many Australians, it's actually owned by Kraft Walker Cheese Co. after Fred Walker cooperated with James L. Kraft the same year Vegemite was created. They used the success of the American company to promote Vegemite given away as a free jar alongside other cheese products from that same company. In 1935, Vegemite is officially sold to Kraft Foods or Mondelez international. It's still owned by Mondelez international to this day.
That is kind of disappointing. I suppose I shouldn't care given that I'm not Australian.
What! That is so disappointing!
It's banned in prisons of the Australian state of Victoria in 2007 to prevent inmates from extracting the yeast to make moonshine. Officials actually restricted sales of Vegemite in remote areas where alcoholism is prevalent.
In 2015, an Australian chemist used Vegemite to complete a circuit and turn on an LED light. The Vegemite's high concentration of ions and water is what makes it a good conductor. The experiment was part of a project to make edible medical sensors gather data inside the body and dissolve when it's done.
They have weird products like Vegemite single (Kraft singles mixed with Vegemite), Vegemite Cheesybite (Kraft Cream Cheese mixed with Vegemite), Cadbury Vegemite, etc.
The Vegemite single is the only product I just mentioned that's being discontinued. Though Vegemite cheesybite contains less salty content, I may try that soon. Tbh, all of these products sound delicious yet weird at the same time.
It's changed all for a stupid cringy pun to promote sales of Vegemite. The slogan simply was "If Marmite, Parwill"... Like seriously?... Thankfully, it's been changed after Fred Walker realised it was a very stupid mistake. But that wasn't until 1954 that the Iconic Happy Little Vegemites jingle aired on the radio was a huge success for the Vegemite product. In 1956, Vegemite expanded its advertisement to TV. It looks like it's just the happy beginning of Vegemite's growth and success as a beloved food product adored by many Australians :)
Very fitting name, thanks Sheilah!