Top 10 Guitarists Who Helped Popularize a Guitar

The Top Ten
1 Jimmy Page - Gibson Les Paul James Patrick Page is an English musician, songwriter, and record producer who achieved international success as the guitarist and founder of the rock band Led Zeppelin.
2 Angus Young - Gibson SG Angus McKinnon Young is an Australian guitarist of Scottish origin, best known as the co-founder, lead guitarist, songwriter and sole constant member of the Australian hard rock band AC/DC. When performing live he does his own version of Chuck Berry's "duck walk" and has also spun on his side while ...read more.
3 Jimi Hendrix - Fender Stratocaster Jimi Hendrix (born November 27, 1942 - September 18, 1970) was an American rock guitarist, singer, and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most influential electric guitarists in the history of popular music, and one of the most celebrated musicians of the 20th century. The Rock and Roll Hall of Fame describes him as "arguably the greatest instrumentalist in the history of rock music". Hendrix is consistently ranked on lists of musicians who died too soon.
4 Keith Richards - Fender Telecaster Keith Richards is an English musician—primarily a guitarist—singer, songwriter, best-selling memoirist, and founding member of the rock band The Rolling Stones.

Yes, Fender Telecaster is very popular for him. I even saw his name on some reviews.

5 B.B. King - Gibson ES-335 Riley B. "B.B." King was an American blues singer, electric guitarist, songwriter, and record producer.
6 George Harrison - Rickenbacker George Harrison (1943 - 2001) was an English guitarist, singer, songwriter, and music and film producer who achieved international fame as the lead guitarist of the Beatles.
7 Eric Clapton - Fender Stratocaster Eric Patrick Clapton is an English rock and blues guitarist, singer and songwriter. He is the only three-time inductee to the Rock and Roll Hall of Fame, once as a solo artist and separately as a member of the Yardbirds and Cream. He has also been a member of Derek and the Dominos.
8 Tony Iommi - Gibson SG Anthony Frank "Tony" Iommi is an English guitarist, songwriter and producer. Best known as lead guitarist and founding member of the pioneering heavy metal band Black Sabbath, he has been the band's sole continual member and primary composer. At age 17, he accidentally lost the fingertips of his middle ...read more.
9 Bruce Springsteen - Fender Esquire Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American musician, singer, songwriter, and humanitarian. He is known for his work with the E Street Band. Nicknamed "The Boss", Springsteen is widely known for his brand of poetic lyrics, Americana, working class and sometimes political ...read more.
10 Jimmy Page - Gibson EDS-1275 James Patrick Page is an English musician, songwriter, and record producer who achieved international success as the guitarist and founder of the rock band Led Zeppelin.
The Contenders
11 Chuck Berry - ES-335 Charles Edward Anderson "Chuck" Berry was an American guitarist, singer and songwriter, and one of the pioneers of rock and roll music. He died on 18 March 2017.
12 Ritchie Blackmore - Fender Stratocaster Richard Hugh "Ritchie" Blackmore is an English guitarist and songwriter, best known for his work in the hard rock/metal bands Deep Purple and Rainbow. He was ranked number 16 on Guitar World's "100 Greatest Metal Guitarists of All Time" in 2004, and number 50 in Rolling Stone magazine's list of the "100 Greatest Guitarists of All Time" in 2011. In 2016 he was inducted into the Rock and Roll Hall of Fame as one of original members of Deep Purple.

Jimi Hendrix popularized it but Ritchie Blackmore brought it into metal. Yngwie Malmsteen popularized it by playing fast and technical songs.

13 Slash - Gibson Les Paul Saul Hudson, known professionally as Slash, is a British-American musician and songwriter. He is best known as the lead guitarist of the American hard rock band Guns N' Roses, with whom he achieved worldwide success in the late 1980s and early 1990s.
14 Albert King - Gibson Flying V Albert King Nelson, known professionally as Albert King, was an American blues guitarist and singer, and a major influence in the world of blues guitar playing.

There are lots of Gibson Flying V players. But I think Albert King popularized it most.

15 Elvis Costello - Fender Jazzmaster

Tom Verlaine of Television once said that in the 1970s, nobody wanted a Jazzmaster because they didn't have good distortion or sustain; as a result, you could buy them from a pawn shop for dirt cheap prices. He also said that after Elvis Costello wore one on his first album cover, the price started to go up. And it did; it got embraced by the indie rock community.

16 John Lennon, Paul McCartney, and George Harrison - Epiphone Casino

All three bought identical Casino guitars and used them frequently during the mid to late 1960s, making them collectible.

17 Jonny Greenwood - Fender Starcaster Jonathan Richard Guy, professionally known as Johnny Greenwood, is an English musician and composer mostly known for his role as the one of the lead guitarists and the main keyboardist of the English alternative rock band Radiohead.

The Starcaster was a failed attempt by Fender to make a semi-hollowbody guitar. However, it started to gain a following after Jonny Greenwood began playing one onstage.

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