Most Overused Advertising Cliches
Experts say that the average person is exposed to about 3,000 advertisements every day. With that many advertisements out there, it is no surprise that advertisers have a hard time coming up with something new. It seems that many advertisers out there have completely given up on being original and are simply recycling the same old ads. This list is a collection of the cliches that advertisers keep on throwing in their ads.This always shows up for Snackeez, Pillow Pets, or Flashlight Friends. Another one is, You must be 18 or older to order.
Order within 10 minutes, and you'll get two for the price of one!
Oh. So if I order this piece of crap now, I can get more crap. Wow, "cool."
Research shows that you shouldn't use round numbers for percentages. Use numbers like 37, 23, 78, etc., so people will fall for it more easily.
The free part becomes useless when they add that.
So, you're telling me to buy two?
I know what there is more of - wasting time!
The kids are cute, but I have to admit it's annoying. It's like showing a picture of a kitten rolling around while talking about car insurance in the background. It's adorable but irrelevant.
Thank you! Those commercials are not cute at all! They're annoying, especially the smart-daughter-dumb-daddy ads!
These are bad because they all try to make you laugh and make you think they are original, but the kids are just annoying.
There is actually a point behind it, though. Science shows that if you have a $5 product and sell it for $4.99 (or $4.95 if you live in a country where the penny no longer exists), you will perceive it as a cheaper price.
I don't understand why it can't just be a full dollar instead of 99 cents.
Let's be real. We're all used to it.
Of course, it may increase your risk of cancer, liver disease, or stroke. But...
These ones are great. You watch a 60-second commercial, and when it's over, you have no idea what you're supposed to buy.
I've often noticed that advertisements for shoes have pictures of people whose shoes aren't even visible.
They look cool, so you keep watching. And you have no idea what you're supposed to buy.
I hear this EVERYWHERE, and it is so annoying! Why do they need to be sold separately when they could just be in one set? What a scam.
The Newcomers
I saw a Lego ad for this, and I wanted it. I decided, "I want it!" But then I realized it's just a playset with no theme whatsoever.
There are actors in the commercials.
"This saved my life! I'm [name], and this is my true story!"
And at the bottom of the screen, in tiny letters, it says "actor portrayal."
Weight loss commercials:
Person: Not proud of your weight? Want to be lighter than paper to become a supermodel? Well, take just the tiniest nibble of Weightie.
Impossibly skinny person who never took it: I did, and I immediately lost 600 pounds!
Person: It's only $22.99! But wait, there's more! Order in the next 30 seconds and you'll pay an extra $400.
Or fake patients who tell their stories...
"I took this pill for two days, and I lost 200 kg."
Oh yeah! This simply means: "We're going to stop selling this in a few years." Well, any product can be "For a limited time." You can't sell something forever!
When I actually want to buy the product, I'll refresh the limited time to get the bonus!
You'd think they didn't want people pounding on their doors in a frenzy to get their product. Maybe it's a safety issue - "We don't want our employees trampled to death, so we won't tell you how low our prices are!" Give me a break.
These are done by actors who have never been on TV, so they are perceived to be normal people. Usually shot outdoors or at some location to make it look like they were chosen at random.
Are you tired of ads? Then get this sledgehammer today and smash your device or TV every time this stupid ad pops up!
Are you tired of hearing Are you tired of? Great!
Are you tired of Are you tired of?
A cheap way to make people buy it faster.
Ever heard of The Dump? It's a furniture store that has probably had four or five "going out of business" sales that I can remember hearing about on television.
For only three easy payments of $39.99.
Jeez! Please, just put the normal price. And no shipping! Include the shipping cost in the price. And instead of $39.99, put $40.00.
And people think it's better than stating the true price.
It normally costs hundreds of dollars, but you can get it here for only five payments of $75.
So if you buy seven things that you don't want, you'll save more money than if you only got one.
That claims you're stupid for buying our crappy product.
Just because a company is old doesn't mean it's good.
Day one ad: Today only.
Day two: Copy of day one ad - Today only.
Repeats forever.
Every other commercial on TV uses this at the beginning or somewhere in the content.