Top 10 Best Beauty Gurus On YouTube

This list is all about celebrating the most talented and influential beauty gurus who have taken the platform by storm. From makeup tutorials to skincare tips, and from style inspiration to creative transformations, these creators are here to inspire, educate, and entertain you.

Got a favorite YouTube star who's changed the game for you? Or maybe you've stumbled across a new creator who deserves more love? Make sure to show your support and have your say. Let's see who rises to the top as the ultimate beauty icon according to fans like you!

The Top Ten
  1. Zoella

    Zoe Elizabeth Sugg is an English YouTuber, vlogger, businesswoman, and author. She is best known by her online persona, Zoella, under which she built a large audience through beauty and lifestyle content. Sugg has also launched product lines and published several young adult novels, including the bestselling... read more

    To be honest, I love Zoella, but she is not really a beauty guru. When Zoe does share beauty tips and tricks, they are amazing! However, Zoella mostly makes videos for entertainment and laughs. I'm not hating, I love Zoella!

  2. StilaBabe09

  3. Tanya Burr

  4. Macbarbie07

    She is beautiful inside and out and has a lot of great tips to share!

    Bethany is amazing and beautiful! Her videos are not only informative and helpful, but they always manage to put a smile on my face.

    She isn't really active anymore, which is a shame, but I do like her older content.

  5. The Luxy Sisters

    The sisters, Mimi and Leyla, are amazing people who believe in peace and clean energy. They've started their own hair extensions company.

  6. MissGlamorazzi

  7. Fleur DeForce

  8. Lauren Curtis

  9. NikkiPhillippi

  10. Jeffree Star

    Jeffree Star (born Jeffrey Lynn Steininger Jr.. November 15, 1985) is an American makeup artist, fashion designer, media personality, and singer-songwriter. He's the founder and owner of Jeffree Star Cosmetics, a vegan and cruelty-free beauty brand launched in November 2014.... read more

  11. The Newcomers
  12. ?

    James Charles

    James Charles Dickinson, born on May 23, 1999, is an American beauty YouTuber and makeup artist. While working as a local makeup artist in Bethlehem, New York, Charles started a YouTube channel where he posts makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl after a... read more

  13. ?

    Bethany Mota

    Bethany Noel Mota is an American video blogger who gained fame through her YouTube channel, Macbarbie07, which she started in 2009. She became popular for her haul videos, where she showcased her fashion and style purchases. Her channel grew quickly and led to further opportunities... read more

  14. The Contenders
  15. Beautybaby44

    Lindsey is so beautiful and has an amazing personality, so go subscribe!

  16. Yunging19

    Ashley is very experienced in the beauty community of YouTube as she has been filming since she was twelve years old. She is also so pretty and not to mention hilarious.

  17. MissMeghanMakeup

    Meghan, #3's younger sister, is so talented and one of the funniest YouTubers I've ever watched.

  18. RclBeauty101

    This girl is funny while teaching young girls that they can express themselves by being weird and beautiful. She is very entertaining for ages ten and up. She is appropriate for young girls and has very original ideas that make me laugh. Also, her ideas are naturally beautiful, and she always makes sure they are safe. She shows you how to be beautiful. I admire her so very much and hope you all decide to check out her channel.

    I LOVE HER! She is very funny and has amazing videos. She deserves to be at least in fifth place.

  19. Strawberryelectric48

    Kristee, with her unusual username, is very beautiful and has a great personality. Go check her out and you'll be greeted by her usual 'Hey, girl, hey' introduction.

  20. Ayydubs

    Alyx is so talented when it comes to beauty and has created some very interesting tags. Go check her out.

  21. Bubzbeauty

    Bubzbeauty is such a good makeup artist and so inspirational.

  22. KlairedelysArt

    She's in a band, has a beautiful voice, and released the first book in a four-book fantasy/adventure series. She is an incredible artist, so original and creative, generous and kind. She shaved her entire head - not just cut the ten inches - shaved it all to donate and jump-started a charity for people with dyslexia. She is a breathtaking makeup artist in both beauty and special effects, runs her own blog and deviantART page, and puts extreme amounts of time and work into each and every video. I don't think it's possible or fair to be as gifted and down-to-earth as Klaire is. It simply isn't possible! She's the closest thing I have to an idol, and I respect her immensely!

  23. AndreasChoice

    Known by fellow YouTubers as 'The queen of DIY,' Andrea has some great original ideas related to beauty, fashion, and hair. She's also an amazing artist.

  24. Manny MUA

  25. Kandee Johnson

    Kandee is widely known among YouTube and has some great tips and tricks for everybody. Go check her out.

  26. ThatsHeart

  27. Michelle Phan

    Michelle Phan is an American make-up artist, entrepreneur, and voice actress of Vietnamese descent. She rose to fame through her beauty tutorials on YouTube and became one of the platform's early influencers. Phan later launched her own cosmetics brand, EM Cosmetics.

    Mish is the best of the best. An expert in the art of beauty and glamour, Michelle has beautiful looks that I just enjoy watching so very much.

    She's incredible. She doesn't apply a whole pound of makeup and persuades you that you're going to find the one you love.

    I love how Michelle isn't like "Hey, what's up guys, it's Michelle" or something like that. She's so calm.

  28. Taliajoy18

    A very sad death. Talia Joy was extremely influential to young ladies around the world. You deserved to live longer.

  29. Macbby11

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