Top 10 Brands the Went from Affordable to Expensive

Ever wondered why that trusty pair of boots you bought a few years ago now costs double, if not triple, the original price? Well, you're not alone. Many of us have noticed this intriguing shift where once budget-friendly brands have morphed into luxury labels with lofty price tags. It's not a random phenomenon but a strategic move made by companies for reasons as diverse as the brands themselves.

What's fascinating is the journey each brand takes to move upmarket. It's not just about slapping a higher price tag on a product and calling it a day. These brands have put in immense work, transforming their image, enhancing quality, crafting compelling narratives, and often roping in celebrities for their campaigns to justify the premium they charge. From everyday products becoming runway features to staple items turning into collector's pieces, it's a tale of metamorphosis worth exploring.
The Top Ten
1 Coach Coach started as a small leather goods workshop in Manhattan in 1941, with prices well within reach of the average consumer. Over the years, it has positioned itself as a luxury brand, with handbags often selling for hundreds or even thousands of dollars.
2 Tiffany & Co. Founded in 1837 as a "stationery and fancy goods emporium," Tiffany & Co. has evolved into a globally recognized luxury Jewelry brand.
3 Burberry While today known for its expensive trench coats and signature plaid, Burberry started out as a modest outdoor clothing manufacturer in England in the mid-19th century.
4 Levi Strauss & Co. Originally, Levi's were affordable, rugged workwear designed for miners during the California Gold Rush. Now, some pairs of Levi's jeans can cost hundreds of dollars, especially for their premium lines and collaborations.
5 Gucci Gucci was initially a small leather goods and luggage company. Over the years, it's transformed into one of the most well-known high-end luxury fashion brands in the world.
6 Ray-Ban Founded in 1936, Ray-Ban sunglasses were initially fairly affordable. However, over time, the brand has become associated with luxury and status, with certain pairs reaching up to several hundred dollars.
7 Lululemon Lululemon started as a design studio by day and yoga studio by night, becoming well-known for affordable yoga gear. Now, it's a premium brand with prices to match.
8 Abercrombie & Fitch Once a retailer of affordable casual wear, Abercrombie & Fitch rebranded itself as an upscale casual clothing retailer.
9 Champion
10 UGG UGG boots were initially affordable footwear popular among surfers in Australia. The brand has since been marketed as a luxury brand in other markets, significantly increasing the price.
The Contenders
11 Diesel Diesel was originally known for its affordable, durable denim. Over time, it has become a more expensive and fashionable brand, especially its high-end collections.
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