Urban Decay
Urban Decay is known for high-pigment eyeshadows and a variety of bold, edgy makeup products. Its Naked eyeshadow palettes have become cult favorites among makeup enthusiasts. I completely agree! Urban Decay's Naked 2 has been the #1 best seller on their website for as long as I can remember. When I first started shopping at Sephora, they were the first brand I bought from. My favorite product is their eyeshadow, but I'd like to try the eyeshadow primer because I've heard it's very good. Definitely, Urban Decay is the best brand!
The Naked 2 palette, and oh my god, their eyeshadow primers... I've been using them for years, hoping something better might prove me wrong... Nope, hasn't happened, and it won't.
Too Faced
Too Faced offers playful, cruelty-free makeup with popular products such as the Better Than Sex Mascara and Chocolate Bar eyeshadow palette. It combines whimsical packaging with high-performance formulas. Love this brand! Best makeup ever, and it does not give you acne.
Fantastic for how-to kits, eyeliners, and colors.
Benefit Cosmetics
Benefit Cosmetics is recognized for its brow products and cheek tints, which have gained a strong following. The brand is known for fun packaging and innovative makeup solutions. How-to kits, warm bronzers, sneaky concealers, and pretty blushes make up some of Benefit's products.
Sephora Collection
The Sephora Collection offers a range of affordable beauty essentials, from skincare to makeup, catering to various skin tones and types. It focuses on high-quality, budget-friendly products exclusive to Sephora stores. Great selection of colors, how-to kits, tools, and lots more.
Smashbox
Smashbox is well-known for its high-quality primers and long-lasting makeup, designed to be camera-ready. It originated in a Los Angeles photo studio and specializes in products that perform well under studio lights. Great skin products, like foundations and primers, as well as some great color palettes.
Laura Mercier
Laura Mercier is a prestige brand famous for its "Flawless Face" philosophy, offering products like the Translucent Loose Setting Powder. The brand emphasizes natural-looking, elegant makeup. Fantastic skin products. The Tinted SPF Moisturizer is fantastic.
Anastasia Beverly Hills
Anastasia Beverly Hills is renowned for its eyebrow products and high-pigment eyeshadow palettes, often praised for professional-grade quality. It has become a go-to brand for defining and enhancing brows.
KVD Vegan Beauty
KVD Vegan Beauty is a cruelty-free brand that focuses on high-performance, vegan products, especially known for its Tattoo Liner. The brand combines bold color options with a commitment to vegan ingredients. All their products that I've tried are amazing. I always use the Lock-It foundation and concealer. The eyeliner is really easy to apply, and they have the best liquid lipsticks I've ever used.
Tarte
Tarte is a cruelty-free brand that emphasizes natural ingredients, with popular items like the Shape Tape Concealer. It integrates Amazonian clay into its formulas for skin-friendly benefits. Amazing foundation coverage that lasts all day - just beautiful. It's very lightweight and doesn't feel heavy or clogged.
I love their face and lip products!
bareMinerals
BareMinerals specializes in clean, mineral-based makeup and skincare, recognized for its natural formulas. The brand's mineral foundation is known for offering skin-friendly coverage without harsh chemicals. Pure mineral makeups that are light and can be layered. Great for all skin types.
The Newcomers
? Milk Makeup
Milk Makeup provides vegan, cruelty-free products with minimalist, multi-functional designs, such as their popular Hydro Grip Primer. The brand is known for easy-to-apply, portable stick formats.
? Clinique
Clinique offers dermatologist-developed, fragrance-free skincare and makeup for sensitive skin, with bestsellers like the Dramatically Different Moisturizing Lotion. The brand focuses on allergy-tested, gentle formulas.
The Contenders
Stila
Stila is known for long-lasting liquid eyeshadows and versatile makeup products with high color payoff. It focuses on creating effortless, wearable makeup suitable for daily use. Lots of great one-step and multitasking products, and some great on-the-go palettes.
Buxom
Buxom is best known for its plumping lip glosses and bold lip colors that deliver a glossy, full-lip effect. The brand focuses on creating lip products that enhance and hydrate. As if the name weren't fantastic enough! There are some amazing colors in this line. The eyeshadows are killer, and the lip glosses are divine. That's only mentioning a few products in this line.