Top 10 Online Jewelry Sites in the USA

Whether you're searching for that perfect gift, a little self-indulgence, or a statement piece that makes everyone ask "Where did you get THAT?", shopping for jewelry online opens up a whole world of possibilities.

But here's the thing: not all online jewelry stores are created equal. Some offer amazing deals, others have unique designs, and well...some are best avoided. Before you throw down serious cash on something sparkly, it pays to do a little digging.
The Top Ten
1 Ross-Simons

Good jewelry at decent prices. Great service.

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2 Kay Jewelers

Though it's not one of the world's most famous jewelry stores, Kay Jewelers has an easy-to-use website and offers a wide variety of different pieces of jewelry. They also have great sales during the holidays and are a very honest and reliable jeweler. Visiting Kay Jewelers will give you access to all the jewelry they have in stock.

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3 The Jewelry Exchange

The Jewelry Exchange is a popular website and warehouse store for buying jewelry. They offer many great discounts by purchasing in bulk. From rings and bracelets to pendants and earrings, The Jewelry Exchange crafts most of their items, eliminating the manufacturer markup and passing the savings on to you.

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4 Mikimoto

Since 1893, when Kokichi Mikimoto succeeded in creating the world's first cultured pearl, Mikimoto has been dedicated to presenting only the finest quality cultured pearls. The Mikimoto sorting process and proprietary grading system ensure that every customer acquires only the most superb gems and pearl jewelry.

5 Tiffany & Co

Tiffany & Co, also referred to simply as Tiffany, is one of the most famous jewelry stores and a great place to purchase jewelry online. Any item you buy at Tiffany's is guaranteed to be of extremely high quality. While they may be more expensive, it's the quality that counts when shopping for jewelry items at Tiffany's.

6 Blue Nile

Successful Online Jewelry Auction - Starting at $1 with No Reserve Price

What's in it for you? These auctions will end at the lowest and best price, which means each auction will be sold regardless of the price. More than 7,000 auctions are being sold monthly. The site has sold over 2 million pieces of jewelry online since 1999.

Genuine Fine Jewelry - Real Diamonds & Gemstones with Authentic Solid Gold Jewelry or Pure 925 Sterling Silver. Customer highlights include live chat, eTicket, self-help, combined shipment, and a 30-day guarantee.

8 Jewelry Outlet

I just had a great experience with them as well. My daughter's earrings are the perfect size, as described, and were very reasonably priced. I was looking for small stud earrings with real diamonds that are at least 14K gold for my daughter, who is a toddler. I was worried she might lose them, but these earrings have backs that screw on, which is just perfect and visibly comfortable for her to wear.

They also came with an appraisal number, and I was able to download and print the appraisal certificate from their website. Additionally, I had selected the free 7-day shipping option, and my order still arrived early in 3 days. This is truly the jewelry store of the future. Thank you, TheTopTens, since I actually found out about them through your website.

9 Anjolee

I love the selection, customer service, and the price. It's one of the best pieces of diamond jewelry I own. I will continue to shop here forever.

10 Zales

Zales is another retail location with a user-friendly website for their customers. You will enjoy shopping with them because they are a reputable and honest jeweler who offers the best prices for the highest-quality diamond, gold, and other jewelry items. They focus on providing a wide range of choices for customers who are seeking excellent value in fine jewelry.

The Contenders

Founded in 2003, Katarina Jewelry offers one of the largest diamond jewelry collections, featuring more than 800,000 SKUs (as of this post). Their range includes branded engagement rings, pendants, earrings, bracelets, charms, and every other imaginable diamond and gemstone jewelry product.

12 Jawa Jewelers

Jawa Jewelers deals in gold, diamond, silver, and related fashion jewelry, including all kinds and styles of chains, pendants, bracelets, watches, earrings, studs, and rings for men and women. Best prices, fast delivery. Efficient pricing and good support.

They are selling high-quality products with a fast shipping process. I had my best experience with them. I bought a Cuban chain for my best friend last month, and it was really an awesome product.

These guys are the best in jewelry-making. I've shopped with them many times. They are professionals and committed to their work. I loved my experience with them. Highly recommended.

13 Allurez

Allurez is committed to providing you with the largest and finest selection of wedding bands, fine fashion jewelry, engagement rings, bridal jewelry, and certified loose diamonds. It is the premier online retailer for diamonds and fine jewelry. Allurez goes to great lengths to offer each visitor a fantastic shopping experience and takes personal care of each and every customer.

14 JewelryBund

JewelryBund Inc., established in 2008, is a professional online wholesale fashion jewelry store that offers over 20,000 styles of wholesale fashion jewelry, costume jewelry, and trendy accessories for women. JewelryBund owns a high-caliber jewelry design team that actively researches the latest jewelry trends and releases new fashions in costume jewelry and accessories.

JewelryBund manages three factories to guarantee the lowest wholesale factory prices for fashion jewelry and accessories. They supply fashion jewelry fans and resellers with quality jewelry products all over the world. With constant new jewelry releases and updates, everyone can find their favorite fashion jewelry from JewelryBund - the reliable and quality online wholesale jewelry supplier at affordable wholesale prices.

15 Ashford

Most of their inventory includes some of the best prices on the hottest watches I have ever seen. Most people don't know that Ashford also retails fashion and fine jewelry for men and women, as well as wedding gifts for bridesmaids, groomsmen, and the mothers and fathers of the bride.

16 Diamond Boutique

As a family-owned and operated business, Diamond Boutique has served the San Diego community for nearly 30 years. As members of the American Gem Society™, Diamond Boutique ranks among the nation's top 5% of all jewelers, designers, and appraisers. Members of the AGS are held to the highest code of ethics and are dedicated to consumer protection, thanks to their superior gemological skills and knowledge.

17 Dublin Jewelers

Do you need to sell your antique jewelry? Sell it to the best Philadelphia-area jeweler. For 35 years, Dublin Jewelers, located in Lansdale, PA, has been buying gold, silver, and antique jewelry. We offer you the best price and cash on the spot. You do not need an appointment.

18 Freida Rothman

Freida Rothman is a premier Brooklyn-based designer specializing in luxury jewelry and accessories. Established in 2010, her eponymous label soon expanded into a lifestyle brand. She is recognized for her eloquent layered necklaces, bracelets, and stacked ring sets. Freida's matte metal finishing and two-tone colored metals truly captivate her brand and set her apart from other designers.

19 Noémie

Best prices, quality, and customer service by far!

20 samNsue

Finest quality and design. Family-owned and operated. Not to mention amazing prices.

21 Shop LC
22 The Natural Sapphire Company

I bought a ruby cabochon ring from this company. They were not only super responsive but also super accommodating. I had a few different custom styles I was unsure of, but they made full renderings of my models, and I got to choose between the three. Couldn't be happier with the results!

This is a great jewelry website for custom-made sapphire jewelry. They are #1 on Google when you search for sapphires. They have 5-star reviews and a great sales team!

23 The Pearl Source
24 Meet the Jewelers
25 GoldenMine

This shop has very cheap 14kt jewelry. $6400 for a 150-gram Cuban link necklace at 14mm and $160 for a rope at 3mm. So much selection too!

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